Learning how to work with your digital marketing agency can save you a lot of money and make your life easier. Your campaign will run better, you won’t run into little problems because of bad communication, and everything will just seem to work. Imagine coming into work and knowing exactly what tasks you need to do for the agency, which to pass on to someone else, and exactly what to expect from the agency.
If you want to know how to get the most out of working with your digital marketing agency, these 5 tips will help you get these benefits.
1) Set clear expectations at the beginning of the campaign
It’s important that everyone involved in your marketing campaign is aware of what is expected of them up front. Have the discussion in one of the first meetings you have with your agency about what it is that you want out of the relationship.
Make sure your expectations are reasonable, especially early in the campaign, because it can take time for the campaign to perform. If you get pushback from your agency on your expectations, listen and evaluate what they are saying to see if what they are saying is true, or whether you need to move on to a different company who will serve you better. Once everyone is on the same page, then you are ready to get started.
2) Learn enough about digital marketing to understand what is going on
You don’t need to be an expert in digital marketing to work with an agency. You do want to know enough about what they are doing to understand what is going on. You want to be able to know when things are going well, and when they are not going very well.
This is helpful, so you can understand what is going on with the campaign and have helpful input to make it better, instead of just leaving it to the agency to make all the decisions. Your campaign will perform better if you treat your agency relationship as a partnership, rather than just letting them go do whatever they want and not understanding what it is that they are doing.
3) Establish a clear working arrangement
To keep everything running smoothly, and perform as well as it possible can, set a clear division of labor. Know who on your team is responsible for communicating with your agency, who will handle each task you need to do regarding the campaign (sales data collection, for example), and anything else that needs to be done. It takes some work to set up and get going, but it will save you so much time over the long run.
4) Embrace experimentation
There are always opportunities to improve and get better with your marketing campaign. Your agency should regularly be experimenting and asking for your approval to try new things. Let them! The digital marketing industry is constantly changing. Staying the same will leave you behind everyone else who is taking advantage of the changes.
Embracing experimentation will help you find things that make your campaign far better than it was before. Try a new type of campaign that you haven’t been doing before, look
into new, experimental features that your current platform offers, try increasing your budget to get more leads, and see where they go.
5) Keep the agency in the loop
When things change with your business, make sure you let the agency know. Changes in your business could lead to new opportunities with your marketing campaign. If you launch a new product, your agency can help promote it. If there is a restructuring in your company, it might be helpful to align your marketing campaign with the new structure. On this front, it’s better to give the agency too much information than too little. They can filter through the data and see what will help the campaign perform better.