Case Studies



As one of many companies under the Fairlane brand, GripShape builds on years of experience in machine tool workholding, specialty fastening, and material handling. GripShape makes it easy to develop custom robot gripper fingers without being a design or manufacturing expert using a web-based configurator.

GripShape Responsive Web Design

Real Results

Organic Traffic
Lead Conversions


Being such a new concept, it was important for their website to communicate what they do while still standing out. It was critical for their website to easily describe their processes, and building brand awareness was a major goal of theirs, since it was a new product. GripShape also knew they wanted to stand out - so a custom design was needed.


A full custom build-out to fit their every need was created and the pieces all fell into place after Momentum set them up for the future. With a new customized design to explain their unique product and service, the next step was to launch a Google Ads and SEO campaign to drive more leads and sales. Momentum continues to help with ongoing optimization and client support.

Project Highlights:

  • Custom Website
  • WordPress CMS
  • Cross-Site Version Tracking
  • Request a Quote Form
  • Web-Based Configurator
Gripshape Website Homepage
Where You Stand

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