Reporting & Analytics

We use data to empower understanding and deliver actionable results

Gear Accent

Use B2B Website Analytics To Guide Sound Business Decisions

Building and executing a sustainable digital marketing program begins and ends with data analytics

From researching buyer personas to defining key search terms to streamlining the user experience, data is at the heart of everything we do here at Momentum. While data comes easy to us, we understand that many of our clients want the large and complex datasets translated into useable and easily understood facts.

We utilize sophisticated insights and analytics processes to identify key trends and performance indicators and to break them down for you via scannable datasets and visuals. Our goal is to put you in the position of informed partner and key collaborator on the maintenance and improvement of your digital strategy.

How We help

Benefits

Accurate ROI reporting


Understand the exact ROI for your web design and identify which areas are essential and which ones need improvement.

Calculated conversion rates


Discover how many more viewers covert to customers, how visitors interact with your pages and which touch points yield the greatest results.

Ongoing improvement


Armed with the intelligence data provides, we can confidently make recommendations regarding improvements to both your website and your digital strategy.

Lead generation data


Find out how customers prefer to contact you and how many leads viewed your website before taking the first step toward collaboration.

What We Can Do

Capabilities

Event Tracking


Take a deep dive into exactly how and with which elements visitors are interacting with your web pages with Google Analytics' event tracking software.

Conversion Tracking


Use A/B testing, content experiments and multivariate testing to test and measure which web page elements drive conversions and to deliver a better user experience.

Heatmapping


Gain a better understanding of your users and user behavior with graphical representations of data that symbolize assigned values.

Conversion Funnels


Gain clarity on how visitors land on your site and explore the way in which they move from the initial landing page to conversion.

Google Analytics


Empower your organization with insight into user behavior and website performance with Google Analytics and support tools such as Tag Manager, Optimize and Data Studio.

Google Tag Manager


Manage and deploy bits of code on your website or mobile app without having to amend the existing code with Google's free pixel-tracking tool.

Lead Tracking


Momentum tracks phone calls and webforms via white label call tracking software for all channels that generate phone calls.

Reporting Dashboard


We deliver automated marketing reports at desired intervals to keep you up-to-date on the most significant KPIs for any given day, week or month.

Case Studies

Client Success Stories

At Momentum, we believe that data and reporting serve as the catalyst to a successful digital marketing strategy. Discover how we put our data driven processes to work for industrial brands.

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