High Tech Recycling is a Michigan-based electronics recycling center committed to keeping electronic waste out of U.S. landfills. They offer pickup and drop-off services for individuals and businesses and can recycle all types of electronics, from DVD players and VCRs to personal computers and printers.
As a small company, High Tech Recycling needed more resources to stand out online and communicate the value of what they do.
Since 2019, there have been nearly 30 Google algorithm updates, which always result in keyword ranking volatility. Despite these updates, High Tech Recycling has maintained top 10 positions on over 50 local keywords since 2019.
Generating organic leads can take months, sometimes years—High Tech Recycling has generated over 1,200 leads since the launch of their campaign in 2019.
Since working with Momentum, High Tech Recycling has seen a significant increase in monthly visitors from organic and direct (branded) searches.
Click-through rate can help determine website engagement; High Tech Recycling has seen a 1,250% increase in their click-through rate since their campaign launch.
Like many local businesses, High Tech Recycling opted to manage their marketing in-house but ran into challenges when developing and maintaining their strategies. They needed help communicating the value of their services and providing a central information hub their customers could turn to for questions regarding data destruction and e-waste management.
High Tech Recycling was also due for a website redesign to improve accessibility and the user experience.
Our website design and development team worked directly with High Tech Recycling’s in-house marketing team to rebuild their website. Their previous website had some functionality and page speed issues and was not optimized for mobile-first indexing. We helped them build a more user-friendly, mobile-responsive website and developed an ongoing SEO plan to help them create in-depth content and resources for their customers.
Since 2019, High Tech Recycling has relied on Momentum for modern SEO strategies and website maintenance.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Proper SEO strategies help your company get found faster and send buyers directly to your website.
Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.
Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.