FAQs

Updating and optimizing elements on a web page to improve search engine ranking and visibility to searchers.

The actions and improvements made outside of the page and content of your site. The citations, brand mentions, links, and more make up off-page SEO.

The technical SEO involves all the changes and updates made to your site increasing search engine’s ability to crawl and indexation your content.

Local SEO improves local visibility and targets your customers in a specific location or service area.

Google continues to tweak and update its algorithm to increase the visibility of content and sites which help searchers the most. If your site isn’t ranked first, look at the content outranking you for clues.

Your organic traffic may have dropped for a variety of reasons. Search engines may have changed how they interpret the keywords previously driving traffic to your site. A competitor may have launched a new campaign, eroding your search visibility. People could be searching less for the topics bringing people to your site.

It generally takes a few months or more for SEO campaigns to begin generating results. Multiple factors impact the speed of results and SEO should be treated as a long-term investment.

Google’s algorithm has multiple ranking factors which are constantly in flux as the team tests changes including:

Content quality: Google continues to update its algorithm to promote high-quality content.
Mobile first: provides a fast and easy-to-navigate mobile experience
Page speed: slower sites are a poor user experience and require more resources
Links: internal and external links to your content

There is no ideal length for any piece of content. Content should cover the topic accurately and quickly as possible.

Like content length, there is no rule on how many times a keyword should appear on a page. If you don’t use a keyword or cover a topic, aren’t likely to rank for it. However, content should always be written for the people reading it. Work keywords into your pages naturally.

Duplicate content isn’t always a problem. Duplicate content is a problem when pieces cover the same intent and topic.

The map and listing of three businesses you see first in the search results when searching for terms using keywords like “near me” or “near [Location].”

Backlinks are links coming from another domain other than your own.

The main address (often where the homepage lives) of a website with a page (or more) linking to your website.

Link building is the acquisition of backlinks from other domains (sites) to your site.

There are many reasons why a business may need video production including complex information, personalizing your brand, announcing new products, and more

Yes, our goal at Momentum is to provide website updates and maintenance to ensure your site runs properly.

Yes, at Momentum, a member of our SEO team is involved in our website design process.

Ad spend is the amount of money spent on your advertising campaigns.

When a user searches for a keyword that you’re targeting, it may trigger your ad to show above or alongside the Google search results. Depending on your campaign settings, your ad may also appear in the Google Shopping tab, Google Maps, or on the Google Display Network.

PPC costs can be impacted by a number of factors, including your industry competitiveness, ad bidding strategy, quality scores, and a handful of other factors including seasonality.

An impression occurs when your ad appears on a user’s screen, but a click is an actual engagement when a user clicks your ad.

Keyword-based ads can be shown to users based on a multitude of factors. This includes the time of day, ad budget, demographics, and geographic location, among others. If you’re outside of these factors, your ad will not show.

An increase in the cost of your ads tends to be directly related to the amount of competition in the market. Keywords are treated like an auction, and depending on how many competitors are willing to “bid” on a keyword, the higher the price will be, among other factors.

In many cases, it’s a good idea to bid on your brand name. This prevents other advertisers from running ads on your brand name and appearing above your organic listing. It also allows you to customize your listing with ad extensions and offers that normally aren’t available organically.

Local services ads are Pay-Per-Lead ads that appear above the organic search results on Google. These ads help you connect with customers who are looking for a particular service that you offer. You only pay if a customer contacts you through the ad.