PPC, or pay-per-click, advertising is one of the most impactful ways to make your ad campaigns show results. Your potential customers click on companies near the top of their search results, which is where you want to land. PPC makes that happen.

Target your audience and get your business seen by those who need your products or services.

Screenshot of Leads and Sales Reports data

Advertising on Google and Bing

Many of your buyers journeys begin on a search engine, so what better way to stay ahead than advertising directly to them? Get your company noticed with targeted ads for your area, audience, and market.

Demonstrating SEO Rankings on Google

Campaign Types

Brand Awareness

Make your business easily recognizable. Lay the groundwork for effective lead generation by creating more visibility for your brand.

Remarketing Campaigns

Stay in front of your potential buyers. These prospects should have an awareness of your brand and be retargeted for lead completion.


With display ads, you can add images, videos and descriptions to create a native ad that will resonate with your intended audience.

Location / Geo

Identify future customers located near your business. These efforts focus on high-intent lead generation in a specific geographic area.

Megan Larson | Job Title at Company Name

Momentum is so wonderful and easy to work with for web design. They took the time to get to know our business and listened to our needs.

KPIs and Reporting

Key performance indicators allow us to properly measure your campaign’s long-term performance. Here, we’ll look at revenue growth, profit margins and your client retention rate to decide important next steps toward the path of success.

To make sure our clients are completely satisfied with their campaigns, we generate weekly reports that show the totals of activity at every level. We go through these with each client in detail to ensure the campaign is performing properly.

organic search traffic reporting

Industry Insights

See how digital marketing has made a different for companies all around the world through these insights.

96% of advertisers spend money on search ads.

While SEO only improves visibility on 2-3 search engines, PPC ads’ visibility is endless.

PPC generates twice the number of visitors compared to SEO.

More Industry Insights

Have questions?

We want to make lead generation easy for our clients to understand. If you’re confused about what lead generation is, how we do it or what it can do for your company—please don’t hesitate to ask! We regularly update our FAQs with common questions, but if you don’t see yours listed please send us a message.

PPC stands for Pay-Per-Click, and it’s a method of digital advertising used to drive paid traffic from a platform such as Google Ads to your website. With this model, advertisers pay a fee every time their ad is clicked.

Ad spend is the amount of money spent on your advertising campaigns.

When a user searches for a keyword that you’re targeting, it may trigger your ad to show above or alongside the Google search results. Depending on your campaign settings, your ad may also appear in the Google Shopping tab, Google Maps, or on the Google Display Network.

An impression occurs when your ad appears on a user’s screen, but a click is an actual engagement when a user clicks your ad.

An increase in the cost of your ads tends to be directly related to the amount of competition in the market. Keywords are treated like an auction, and depending on how many competitors are willing to “bid” on a keyword, the higher the price will be, among other factors.

Learn more about PPC

Fully understand the impact SEO has on your business by learning from our SEO insights.

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Get Your Digital Assessment

Take the next step toward finding success in your digital marketing strategy. Let’s push your business forward. Contact us today for your digital assessment.