Why Should My Business Do Google Ads?

A photo of carl with the words "Ask the Google Ads Guy"

More and more businesses are seeing the benefits of online marketing. There are many avenues companies can use to increase visibility and brand awareness and improve lead generation. Among these avenues is Google Ads. 

Google Ads is an advertising platform that allows companies to promote their brand, services, products, promotions, and other offerings online. Although you do have to pay for Google Ads, it’s not a subscription service, and you can stop advertisements whenever you want.

If you’re new to search engine marketing, being skeptical is normal. You and other shareholders may wonder if search advertising is worth the investment. 

Truthfully, there are many compelling reasons to use Google Ads, depending on your marketing and business goals. Some key benefits include:

You Can Reach More of Your Audience

Google Ads allows you to precisely target online users based on demographics, location, keywords, and more. Targeting these specific factors can help you ensure that your ad is seen by people who are most interested in your products or services, which increases the chances of conversions.

Immediate Visibility on Search Engines

A screenshot of a Google search results page after searching the term "rotary lifts near me." The first result is a sponsored ad for the company Allied Equipment.
An example of a search advertisement. Allied Equipment is one of Momentum’s clients.

Unlike other marketing channels like social media, SEO, and e-mail, Google Ads provides immediate visibility.

Your ads could potentially appear at the top of search result pages shortly after setting up your campaign, allowing you to quickly reach potential customers actively searching for what you offer.

Local & Global Reach

Whether you’re a local business looking to target customers in your service area or a global company reaching customers around the world, Google Ads offers audience targeting. The platform even provides optimization tools to help you select the best audience based on the types of ads you’re running. Additionally, you can modify locations in your Google Ads campaigns to target one or multiple locations and add “negative” locations so your ad will never appear in certain areas.

Ad Format Variety

Google Ads supports various ad formats, including text ads, image ads, video ads, shopping ads, and more. For example, if you’re selling a product and want to show the audience how your product works, a video ad will easily allow you to do so. Or, you can use text ads to target specific keywords your audience is searching for. This diversity allows you to choose the format that best suits your marketing goals and creative assets.

Measurable Results

A screenshot from the Google Ads report dashboard. The report shows six columns labeled campaign type, clicks, impressions, CTR, Avg. CPC, and cost. There are two rows, one is labeled Performance Max and the row underneath it is labeled Search.

Google Ads provides reporting tools that allow you to track analytics and campaign performance in real-time.

Some metrics you can view include clicks (ad interactions), impressions (views), conversions, and click-through rates. This data helps you assess the effectiveness of your campaigns and make data-driven decisions.

Remarketing Opportunities

Google Ads lets you connect with users who have previously visited or interacted with your website but didn’t fully convert. Through remarketing campaigns, you can reconnect with these potential customers and encourage them to complete their purchases or other desired actions.

Competitive Advantage

Being visible at the top of search results can give your business a competitive edge, especially for high-intent searches, where users are ready to purchase a product or service. If your competitors are also using Google Ads, not participating could put you at a disadvantage.

Cost-Effective & Flexible Pay-Per-Click Model

The pay-per-click model on Google Ads means you only pay when someone clicks on your ad, so you pay for actual interactions with potential customers rather than just impressions (views). Additionally, Google Ads works with various budget sizes, and over time, you can add or reduce ad expenditure based on campaign results. This flexibility allows you to see benefits from the platform without going over your budget.

Constant Optimization

A screenshot from Google Ads that shows a box with a magnification icon that says "Add new keywords." The message inside the box, underneath that icon, says "show your ads more often to people searching for what your business offers."

Google Ads allows you to continuously optimize your campaigns. You can test different keywords, ad copy, landing pages, and settings to find the most effective combinations that lead to higher conversions and ROI.

Start Your Google Ads Campaign With Momentum

Whether you’re a small, family-owned business or a global enterprise, Google Ads can help you reach the right target audience, generate leads, increase visibility, and drive sales—and the first step to search advertising success is to work with digital marketing professionals like Momentum.

For over a decade, Momentum has been helping small and medium-sized businesses reach new heights online through smart website design, search engine optimization, and pay-per-click advertising campaigns.

If you’re interested in starting your first Google Ads campaign, let our PPC experts help you. Contact us today to get started with a project consultation and proposal.

Carl Jones, Momentum's PPC Specialist.

Carl "The Google Ads Guy" Jones's Bio

Carl has been involved in Google advertising in one capacity or another since 2009. He is Google Certified in Search, Display, Video, Shopping, and Apps campaigns. The past 7 years have been centered on client account management, with a focus on quality conversions. His guiding philosophy is to deliver a return on investment that makes advertising worthwhile, because you spend money on advertising to make money.