Insights

The industry is always changing, and marketing for your company is no different. We have compiled many of the current statistics and data from recent marketing studies to help your company stay informed.

From web design to PPC and SEO, find some of the most up to date marketing statistics for the industry below.

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Category
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Web Design
PPC
SEO
B2B
  • 54.8% of internet traffic came from mobile devices in 2021
    Web Design
    Statista
  • Low conversion rate is the top reason people redesign websites
    Web Design
    GoodFirms
  • It takes 0.05 seconds for users to create an opinion about your website
    Web Design
    Behaviour and Information Technology
  • First impressions of websites are 94% related to design
    Web Design
    Research Gate
  • Google’s search algorithm uses more than 200 factors to rank websites
    SEO
    Backlinko
  • 52.2% of all website traffic worldwide comes from mobile phones.
    SEO
    Statista
  • The #1 result in Google’s organic search results has an average CTR of 31.7%.
    SEO
    Backlinko
  • 96% of advertisers spend money on search ads.
    PPC
    WebFX
  • While SEO only improves visibility on 2-3 search engines, PPC ads’ visibility is endless.
    PPC
    Search Engine Land
  • PPC generates twice the number of visitors compared to SEO.
    PPC
    QUICKSPROUT
  • Over 50% of ad clicks happen on mobile devices.
    PPC
    WebFX
  • 47% of the total global purchases are completed online.
    PPC
    WebFX
  • 72% of companies haven’t looked at their ad campaigns in over a month.
    PPC
    WebFX
  • 94% of B2B buyers will research a business product online before purchasing.
    B2B
    Acquity Group
  • 71% of marketers say using strategic keywords was their number one strategy for SEO.
    SEO
    HubSpot State of Marketing Report
  • 67% of clicks go to the first 5 results displayed in search engines.
    SEO
    Advanced Web Ranking
  • Since the pandemic started, 33% of B2B buyers stated that they spend more time looking for products on mobile devices and social platforms than before.
    B2B
    TrustRadius
  • Manufacturer and industrial website usage has risen 12% since the onset of the COVID-19 pandemic, according to the 2020
    Web Design
    Thomas
  • SEO drives 1000%+ more traffic than organic social media.
    SEO
    BrightEdge
  • 68% of online experiences begin with a search engine.
    SEO
    BrightEdge
  • Companies spent $106.5 billion on search advertising globally in 2019.
    PPC
    Statista
  • 56% of engineers are already in their second or third stage of the buying process before they even contact the sales team / vendor.
    B2B
    GlobalSpec
  • 73% of B2B buyers surveyed said they pay attention to a supplier’s website when deciding whether to submit RFIs
    B2B
    Thomas
  • 75% of people never scroll past the first page of search results.
    SEO
    Hubspot
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
    SEO
    Hubspot
  • 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
    SEO
    HubSpot
  • In recent studies, 49% of B2B buyers said they use Google’s search engine to find a new item or product.
    B2B
    HubSpot
  • 73% of those involved in B2B research and decision making for their companies are millennials (age 25-39). Over 1/3 identified as the sole decision maker for their company, as well.
    B2B
    Harvard Business Review
  • 68% are specifically using the Internet to find components, equipment and services.
    SEO
    GlobalSpec
  • 83% of industrial professionals are using search engines to source information for work.
    SEO
    GlobalSpec
  • 76% of people who search for something nearby on a smartphone will visit a business within one day.
    PPC
    Google
  • 41% of clicks go to the top 3 paid ads on the search results page.
    PPC
    WordStream
  • 89% of B2B researchers use the internet during their research process.
    B2B
    Google and Millward Brown Digital
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