With over 866 different manufacturers and over 122,000 unique part numbers being supported, K+S needed a website that allowed for them to highlight their offerings. K+S approached Momentum in 2015 wanting to develop a modern website to attract more customers online.
Properly targeted and ranking keywords got K+S the increase in organic search traffic they had been asking for.
With the addition of their ecommerce website, K+S saw an increase in overall sessions.
Ad campaigns are more successful for K+S after following a new, custom strategy to get seen.
Not only being seen, K+S has gotten over 95,000 clicks on their Google ads leading to more conversions.
After seeing the success their competition was having online, they didn’t want to miss out on any opportunities. Their current website was outdated and not mobile-friendly. It didn’t properly explain their business services. Also, being a global business, they were missing out on leads by not offering a website with multiple languages. The final straw was not being able to effectively market their services, such as shipping and repairing different parts.
Momentum partnered with the client to create an effective plan and strategy to increase leads. Momentum was able to add an eCommerce website and a “ship for repairs” website option while providing ongoing support and maintenance. After a successful launch, and translating the website to 7 other languages, we continue to support their ongoing digital marketing needs and continue to work as a partner with them to help grow their business.
As an international company, K+S has a large list of digital marketing needs.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Proper SEO strategies help your company get found faster and send buyers directly to your website.
Sometimes buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience.
Enhance everything you have to offer with video to show your buyers exactly who you are and what you do.
K+S is a North American company, with branches in the United States, Canada, and Mexico, and so their website needs to be accessible and readable for users across the continent.
The rep locator automatically routes submissions to their appropriate representative based on zip code, or allows customers to look up the correct representative before reaching out with an inquiry.
K+S’s refurbished equipment catalog is easily searchable and browsable on the website, with a full list of everything in their database kept in sync with the website’s ecommerce store.
An extensive resource library allows customers to easily find their most important documents, including brochures, manuals, data sheets, and more with a resource center that has all of your documents categorized, filterable, and searchable. Documents are also found throughout the site thanks to simple embed functionality.
Momentum integrates with many CRM and customer marketing solutions to allow you to build relationships, and reach out to your customers more often. Don’t just let your website accept lead submissions without taking them to the next step.
Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.