Summit Commercial Roofing

Summit Commercial Roofing is a family-owned and -operated roofing company specializing in commercial flat roofs. They have served small businesses in Southeast Michigan for over 50 years. Unlike their competitors, Summit Commercial Roofing has specialized in commercial flat roofing since their founding.

Although Summit Commercial Roofing had many years of experience and a comprehensive professional portfolio, they still needed help gaining visibility in the digital space.

Summit Commercial Roofing



Improvement in Organic Traffic Growth

Since Summit’s SEO campaign launch, they’ve seen a 2226% increase in organic (unpaid) traffic to their website.


Direct Traffic Growth Increase

Since 2018, Summit Commercial Roofing has seen an 876% increase in direct traffic or brand-related searches.


Leads Generated in 4 Years

Summit Commercial Roofing has seen a steady increase in generated leads since the start of their campaign in 2018.


Local Keyword Rankings

Summit Commercial Roofing appears in local searches for over 41 keywords.

Your Challenge

As a small, family-owned and -operated business, Summit Commercial Roofing did not have enough in-house resources to spend time and effort on marketing. After past attempts at outsourcing their marketing and being frustrated with the results, they turned to Momentum for help.

Our Solution

Momentum helped Summit Commercial Roofing improve lead generation and brand awareness by building a new, mobile-responsive website, an SEO campaign, and pay-per-click advertising (PPC).

Our team knew that a multi-faceted approach was needed for a business like Summit Commercial Roofing. PPC can be a fantastic, time-sensitive solution for small, local companies wanting to see improvements in brand recognition and lead generation, and SEO is a long-term strategy that helps build and maintain search visibility and trust over time.

Since we started their PPC and SEO campaigns, Summit Commercial Roofing has been satisfied with their results—we’re happy to have maintained a relationship with them for the past five years.


Momentum is a full-service marketing agency for Summit Commercial Roofing.

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Web Design

Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.

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Proper SEO strategies help your company get found faster and send buyers directly to your website.

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Sometimes buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience.

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Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.

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Driven by Results

Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.