TSI is a third-party logistics solutions provider specializing in cross-border and domestic freight services.
Since their founding, they’ve quickly become one of the most trusted names in the transportation and logistics industry. To keep up with their expanding services and combat the industry’s current driver shortage, they needed help finding and recruiting qualified truck drivers.
Since their campaign started, TSI has seen a +999% increase in engaged organic (unpaid) sessions.
Despite several Google algorithm updates, TSI has seen a +287% increase in keyword rankings since their campaign started.
TSI has seen a 1300% increase in leads on their Driver Opportunities page since their new website was launched.
In just one month, TSI saw a 50% increase in total on-page events (clicks, views, etc.) on their Driver Opportunities page.
The transportation and logistics industry faces a significant bottleneck: a driver shortage. Finding qualified truck drivers is challenging for many companies within this industry, including TSI.
When previous recruitment techniques failed, they decided to build a new, career-oriented website to help improve search visibility on job-related keywords, increase organic leads and job applications, and increase organic traffic to the website.
Our web developers at Momentum analyzed their website. Our team discovered a few significant issues, including plugin conflicts, the site needing to be optimized for mobile-first indexing, and the website needing more information about new hiring opportunities.
Momentum helped them rebuild their website to improve the user experience; we created a new landing page that highlighted new driver opportunities, developed a high-quality brand video emphasizing company culture and employee benefits, and provided clear paths for their three primary audiences: new drivers, existing employees, and customers needing freight and logistic services.
TSI counted on Momentum for a wide variety of services.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Enhance everything you have to offer with video to show your buyers exactly who you are and what you do.
Manage your online presence and improve the user experience with secure and accessible hosting services.
The easily accessible careers landing page allows new truck drivers to learn more about new opportunities, TSI’s six-week training program, and the benefits of working for TSI. The hero section of the page also allows new drivers to easily apply for new positions by having a noticeable “Apply Today” button.
We added a user-friendly interactive map that allows website users to access information, including office and terminal locations and primary and secondary lanes across North America. All the user has to do is hover over the location to get the information they need.
Our team built a FAQ page to answer questions TSI commonly received from new drivers and job applicants. To improve the user experience, we also separated these questions into sections: General Driver Questions, New Driver Program Questions, & Lease Purchase Program Questions.
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