Treetown Tech

Even businesses with exceptional ideas can get lost and buried in a competitive landscape. Treetown Tech operates in a lucrative field: consulting and product development, but needed a push to stand out among their competitors. That push was a website redesign. Their previous website did a great job highlighting their capabilities, but there were some opportunities to strengthen branding and improve the user experience.

www.treetowntech.com
A group of Treetown Tech employees meeting to discuss a project.

Results

85%

Increase in Traffic

Treetown Tech’s website was launched less than a year ago on May 1, 2025. Since their redesign, we’ve observed an 85% increase in overall traffic, with nearly 12,000 new website visits.

54

LLM Citations

Momentum, taking a proactive approach, optimized the website to improve AI visibility, and nearly a year later, we’re definitely seeing our hard work pay off. Treetown Tech has appeared in 37 ChatGPT citations, 10 Gemini chats, and 7 Perplexity sessions.

700%

Improvement in Leads

Online visibility is critical for today’s business, but leads are what keep the doors open. Treetown Tech received 196 total leads over the past six months, a 700% increase from before their redesign.

118%

Improvement in Keyword Positions

During the redesign, we didn’t just focus on aesthetics and basic functionality. We also analyzed the most relevant and achievable keywords for Treetown Tech and optimized the new site for those keywords. Less than a year later, their average Google position improved from 35 to 16, and they have 12 keywords in the top 10.

The Challenge

Treetown Tech needed a boost. Their existing website wasn’t performing. The navigation wasn’t optimized for their services; they needed more pages to showcase their unique capabilities, and the website’s content needed to be refreshed. Their goal was to build a larger, more complex website that emphasized product development, prototyping, and risk management, while marketing their teams’ creativity.

Treetown Tech employee working on product

Our Solution

The website was entirely redone, transforming from a small 9-page site to a larger 30+ page site. Some of the changes we made involved:

  • Updating the color scheme to fit their branding.
  • Improving the navigation so their capabilities were listed first, starting with product design and development.
  • Creating sub-pages for each field, including rapid prototyping, mechanical engineering, software engineering, electrical engineering, battery management systems, and more.
  • An eye-catching hero highlighting the team’s experience, love of challenges, and creativity.
  • Developing sections that show potential customers what it’s like to work with Treetown Tech and how their process works.
  • Stronger CTAs throughout the website.
  • Brand awareness and authority through highlighted and displayed case studies.
  • Showcasing the employees on the About Us page to give readers a “taste” of each team member’s personality.

Services

Treetown Tech wanted a stronger online presence. The website redesign was only the first step in our strategy. Momentum continues to help Treetown Tech grow through custom-tailored SEO strategies, PPC management, and reliable hosting.

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SEO

Proper SEO strategies help your company get found faster and send buyers directly to your website.

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PPC

Sometimes, buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience.

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Hosting

Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.

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