Even businesses with exceptional ideas can get lost and buried in a competitive landscape. Treetown Tech operates in a high-value, high-demand field: consulting and product development, but needed a push to stand out among their competitors. That push was a website redesign. Their previous website did a great job highlighting their capabilities, but there were some opportunities to strengthen branding and improve the user experience.
85%
Treetown Tech’s website was launched over a year ago on May 1, 2025. Since their redesign, we’ve observed an 85% increase in overall traffic, with nearly 12,000 new website visits.
100%
Online visibility is critical for today’s business, but leads are what keep the doors open. Treetown Tech received 196 total leads over the past six months, a 100% increase from before their redesign.
118%
During the redesign, we didn’t just focus on aesthetics and basic functionality. We also analyzed the most relevant and achievable keywords for Treetown Tech and optimized the new site for those keywords. Less than a year later, their average Google position improved from 35 to 16.
Treetown Tech needed a boost. Their existing website wasn’t performing. The navigation wasn’t optimized for their services; they needed more pages to showcase their unique capabilities, and the website’s content needed to be refreshed. Their goal was to build a larger, more complex website that emphasized product development, prototyping, and risk management, while marketing their teams’ creativity.
The website was entirely redone, transforming from a small 9-page site to a larger 30+ page site. Some of the changes we made involved:
Treetown Tech wanted a stronger online presence. The website redesign was only the first step in our strategy. Momentum continues to help Treetown Tech grow through custom-tailored SEO strategies, PPC management, and reliable hosting.
Ongoing search engine optimization efforts, including blog refreshes, targeted capability web pages, monthly technical SEO, and case studies continues to help Treetown Tech stay relevant in a competitive landscape. Their current internal content writing efforts paired with Momentum’s SEO services has led to 18 organic leads in 2026, a 708% increase in new website sessions, and better visibility with 15 keywords in the top 10 position.
Sometimes, buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience. Since Treetown Tech’s PPC ad launch six months ago, they’ve seen over 60 conversations, 40,000 impressions, and nearly 2,400 clicks. Several ongoing optimizations to their landing page have also resulted in a 14% decrease in overall cost per conversion/CPC, allowing Treetown Tech to get more out of their budget.
Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.
