Giroux Pappas Trial Attorneys is a personal injury law firm focusing on medical malpractice and auto accident claims. Since their founding, they’ve been committed to helping their clients get the support they need through challenging times.
With their emphasis on client support, it was difficult for them to focus all of their efforts on marketing. And, as a small law firm, they were competing against more prominent billboard lawyers that had been building brand awareness campaigns for many years. To increase their visibility, they needed help from a digital marketing agency.
993%
Direct searches are one way to identify brand awareness—since the start of Giroux’s campaign, direct searches have increased by 993%, even with their multiple rebrands.
113.75%
With the challenge of multiple rebrands and website redesigns over the years, Giroux still saw a +113.7% increase in total leads since 2020.
368%
Organic traffic can help improve search visibility; since their campaign launch, Giroux has seen a 368% increase in organic traffic.
5
Since Giroux’s campaign launch, they’ve steadily increased organic traffic over the past five years.
The legal industry is incredibly competitive, especially when it comes to marketing services online. Giroux Pappas Trial Attorneys struggled to gain visibility among some of their competitors with established branding and name recognition within their communities.
In addition to being in a competitive industry, Giroux went through several rebranding efforts due to several lawyers being eligible for firm partnerships.
First, Momentum suggested they change their domain name to something memorable and broad enough that it would not be affected by the firm rebranding because significant domain changes can impact SEO efforts. During the firm’s multiple rebrandings, our team was quick to make these changes on-site, on their Google Business Profile, and in local directories.
Our team also spent time building more informative web pages and educational blog posts that would help them earn backlinks and featured snippets, all of which can improve the user experience and increase search visibility.
Lastly, our team continues to work closely with Giroux’s primary marketing manager to provide insight into potential campaigns and opportunities.
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