Case Studies

Griggs Steel

Moved Griggs Steel into the digital age with sophisticated marketing solutions

  • Marketing Strategy
  • Search Advertising
  • Local Listing
Gear Accent

Overview

As one of North American’s largest manufacturers of high-speed steel, Griggs Steel needed a digital solution that could keep up with the specialization the niche demands.

With buyer and employee behavior changing at a rapid rate, Griggs Steel recognized a need for a more specialized solution than its generalist could offer. Through research, strategy and our continuous improvement model, Momentum devised a solution that positions the company as forward-thinking industrial partners who are prepared to adapt as the industry does.


Challenge

Ultimately, Griggs desired a stronger and more modern digital presence.

Grigg’s old solution was a generalist. Though competent, in today’s rapidly evolving digital world, and in such a concentrated niche, a generalist is not enough. To keep up and thrive in the online world, the brand required a specialized marketing team with proprietary methodologies, innovative ideas and the horsepower for seamless execution.


Goals & Objectives

At the end of the day, it’s all about generating sales and qualified leads.

Ultimately, the high-speed steel manufacturer wanted to drive more qualified search traffic and increase conversions. To do this, Momentum devised a strategy that included search engine optimization efforts, paid-per-click advertising and ongoing improvement efforts.

Solution

Momentum cannot over-emphasize the importance of a strong foundation. In the digital world, a website is that foundation.

Momentum developed a content-rich site complete with everything from an inventory catalog to an RFQ form to a flats and rounds calculator. Now, the company's website has all the information they need at their fingertips to make an informed purchase decision on their terms and in accordance with their timelines.

Key Website Outcomes:

  • More Qualified Search Traffic
  • Calculator
  • Inventory Catalog
  • Content Rich Site
  • Increased Conversion Rate
griggs-steel-company-website-screenshot-case-study

Results

Griggs Steel partnered with Momentum in the hopes of maximizing growth potential through a sustainable marketing solution. By equipping the industrial brand with a content-rich site replete with advanced capabilities and features — including thorough catalog descriptions, color codes, steel calculators and comparison tables - we were able to position Griggs as a sophisticated industrial partner. Moreover, we helped take the complexity out of the purchase process and shorten the sales cycle.

Great group to work with. If you want to build your business and digital presence you need to work with the team at Momentum.

- Mark Mullen, President
+210%
Organic Traffic
+92%
Monthly Leads
+178%
Phone Calls
+305%
Impressions Per Month
Where You Stand

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