With buyer and employee behavior changing at a rapid rate, Griggs Steel recognized a need for a more modern solution. Momentum devised a strategy that allowed the website leads to grow and sales to increase.
Since partnering with Momentum, Griggs has seen a large increase in their total website sessions.
Showing up for potential clients is only part of the battle, and Griggs Steel has seen a massive increase in sessions since partnering with Momentum.
After a new marketing strategy was put in place, Griggs Steel has had the customers coming to them with their online web forms.
With a niche market, specific keywords needed to be targeted to ensure Griggs Steel was appearing for the right customers.
Griggs desired a stronger and more modern digital presence. Their old solution was too general. In today’s digital world, and in such a concentrated niche, this general strategy is not enough. To keep up with any competition, the brand required a specialized marketing team with innovative ideas and a partner for seamless execution.
At the end of the day, it’s all about generating sales and qualified leads. Ultimately, the high-speed steel distributor wanted to drive more qualified search traffic and increase conversions. To do this, Momentum created a strategy that included search engine optimization efforts, pay-per-click advertising, and ongoing improvement efforts.
Griggs has been a long standing client for Momentum.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Proper SEO strategies help your company get found faster and send buyers directly to your website.
Sometimes buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience.
Enhance everything you have to offer with video to show your buyers exactly who you are and what you do.
This custom calculator allows Griggs Steel customers determine how much material is needed prior to placing their request for a quote. This saves the sales team time in answering questions, and provides a valuable resource to the customer.
Instead of just gathering simple information for a quote request, Griggs’ quote order form allows users to specify steel grades, quantities, and more to ensure their order is quoted thoroughly and accurately every time.
With an expansive database of specialized, high-speed tool steel in stock, Griggs ensures that its customers know exactly what type of properties to expect from each grade of steel. These in-depth pages also help with SEO performance and rankings as well!
Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.