Case Studies

Griggs Steel

Griggs Steel

As one of North America's largest distributors of high-speed steel, Griggs Steel needed a digital solution that could keep up with the demands.

With buyer and employee behavior changing at a rapid rate, Griggs Steel recognized a need for a more modern solution. Momentum devised a strategy that allowed the website leads to grow and sales to increase.

Griggs Steel Company Responsive Web Design

Real Results

Organic Traffic
Monthly Leads
Impressions Per Month


Griggs desired a stronger and more modern digital presence. Grigg’s old solution was too general. In today’s digital world, and in such a concentrated niche, this general strategy is not enough. To keep up with any competition, the brand required a specialized marketing team with innovative ideas and a partner for seamless execution.


At the end of the day, it’s all about generating sales and qualified leads. Ultimately, the high-speed steel distributor wanted to drive more qualified search traffic and increase conversions. To do this, Momentum created a strategy that included search engine optimization efforts, pay-per-click advertising, and ongoing improvement efforts.

Project Highlights

  • Steel Price Calculator
  • Lead Tracking Dashboard
  • Product Catalogue
  • Video Integration
  • PPC Campaign
Griggs Steel Company Website Homepage

"Great group to work with. If you want to build your business and digital presence you need to work with the team at Momentum. "

- Mark Mullen, President

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