At Momentum, we enjoy a challenge. When Prism Specialties came to us, they needed help merging four disaster restoration brands under one new name. Before their rebranding, each brand offered a different restoration service. Their new website needed to establish that these brands had now merged, but their offerings and quality of service had stayed the same.
Having a modern website is critical to digital marketing success—just by rebuilding Prism’s website, we were able to help them generate nearly 10,000 leads.
Direct searches are one way to measure brand recognition—since Prism’s rebranding in 2018, their direct searches have increased by over 1,525%.
Since Prism’s website launched in 2021, they’ve earned over 179,000 clicks (visits) to their website.
Just by having an SEO-optimized website, Prism Specialties gained rankings in the top 10 nationally for over 40 keywords.
Prism Specialties needed help rebranding, highlighting their many locations across the United States, streamlining their lead tracking and website performance analytics, and improving the claims submission process for customers, insurance agents, and contractors. All this was a challenge—but not too big for our development team.
Momentum collaborated with Prism’s in-house team to build a website that accurately and effectively united all four brands under one website. Their new website is mobile-responsive, SEO-optimized, establishes consistent branding, and successfully highlights their four primary restoration areas: electronics, art, textiles, and documents.
Our team also developed a custom WordPress plug-in that allows website users to view franchisees by state in a map or directory listing view and a custom form that helps agents, customers, and contractors submit claims by damage type and items affected.
Prism Specialties trusts Momentum with their web design and hosting needs.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.
Prism Specialties’ website was rebuilt with brand recognition in mind. We updated each service page to reflect Prism’s new logo and brand colors and ensured consistent stylization across all pages.
Our team custom-developed a location finder plug-in to help website visitors find the closest service provider. The plug-in allows users to search for franchisees in a map view or by state in a directory listing, and when users click on a listing, it directs them to a web page that lists which services are offered at that location.
Prism’s new custom contact forms utilize dynamic field selection and form routing to share claim requests with franchisees based on the zip code submitted and the services selected.
Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.