Roura Material Handling is a Detroit-based company that specializes in self-dumping hoppers, rotator boxes, and stone products. Roura has been serving the material handling industry for over 100 years.
When they began to notice a decline in rankings, traffic, and leads, Roura realized that an innovative and strategic marketing strategy was necessary to keep up in their increasingly competitive industry.
Though a leading manufacturer in the hopper industry, Roura Material Handling struggled to gain search engine share for industry-related keywords. Roura had a website that was built on outdated technology, and its SEO strategy was sporadic and therefore ineffective. Though Roura did try pay-per-click advertising, they knew it wasn’t enough to generate sustainable results.
Momentum was able to build a comprehensive website and develop a powerful SEO strategy for Roura to improve rankings and leads. Once Momentum and Roura established a partnership, we performed an extensive SEO, website, and competitor analysis to determine where Roura's strategy was lacking. We found a strategy that would get their keywords ranking first on Google.
"It is a true pleasure to partner with Momentum in our electronic marketing efforts. Their expertise and knowledge of the digital world was so important towards a flawless launch to our organization. The return on our investment has been identified immediately. "
- Mike Genter, President
For fully managed marketing solutions and a proactive approach to digital success, reach out to Momentum for a comprehensive assessment of your digital strategy.Contact Us