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Case Studies

Roura Material Handling

Roura Material Handling

Roura Material Handling is a Detroit-based company that specializes in self-dumping hoppers, rotator boxes, and stone products. Roura has been serving the material handling industry for over 100 years.

When they began to notice a decline in rankings, traffic, and leads, Roura realized that an innovative and strategic marketing strategy was necessary to keep up in their increasingly competitive industry.

Roura Materials Handling Responsive Web Design

Real Results

+79%
Organic Traffic
+25%
Web Form Leads
+68%
of keywords are ranked in the top 3

Challenge

Though a leading manufacturer in the hopper industry, Roura Material Handling struggled to gain search engine share for industry-related keywords.

Roura had a website that was built on outdated technology, and its SEO strategy was sporadic and therefore ineffective. Though Roura did try pay-per-click advertising, they knew it wasn’t enough to generate sustainable results.

Solution

Momentum was able to build a comprehensive website and develop a powerful SEO strategy for Roura to improve rankings and leads. Once Momentum and Roura established a partnership, we performed an extensive SEO, website, and competitor analysis to determine where Roura's strategy was lacking. We found a strategy that would get their keywords ranking first on Google.

Project Highlights

  • Product Configurator
  • Quote Cart
  • Content / Resource Center
  • Video Integration
  • Mobile Responsive Design
Roura Website Homepage

Highly Recommend

"It is a true pleasure to partner with Momentum in our electronic marketing efforts. Their expertise and knowledge of the digital world was so important towards a flawless launch to our organization. The return on our investment has been identified immediately. "

- Mike Genter, President

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