Shelby Gardens is a local banquet hall in Michigan that hosts and caters for weddings, corporate parties, and other events.
As a local business, Shelby Gardens needed help staying visible online, overcoming seasonality challenges, and building brand recognition—primarily because they are located near an industry competitor.
Shelby Gardens saw a 42% increase in conversions in 2022 compared to 2021; we hope to see the same growth in 2023.
In pay-per-click advertising, the lower the CPC (cost-per-click), the better. Our PPC team helped Shelby Gardens reduce their cost per click by 29%.
Shelby Gardens has consistently had an average 7% conversion rate since the launch of their pay-per-click campaign, which is around 50% higher than the standard conversion rate for a company in the same industry.
Shelby Gardens earned more than 1,800 leads in one year just from their pay-per-click campaigns.
Like most companies in the food, events, and recreation industries, Shelby Gardens struggled with seasonality issues. They generally host and cater more events in the spring, summer, and fall and experience a lull during the winter when most people aren’t scheduling events.
Momentum rebuilt their existing website to improve functionality and user experience and launched remarketing and search pay-per-click campaigns to increase brand recognition and lead generation.
With pay-per-click advertising, landing page experience (how the user interacts with the page) is incredibly important for maintaining a good quality score, and having a good quality score can lower the overall cost-per-click. So, when we rebuilt their website, we ensured every page had all the relevant information users were looking for.
Since the launch of their campaign, they’ve seen a consistent increase in leads, conversions, and website traffic.
Shelby Gardens relies on Momentum for ongoing pay-per-click advertising, website maintenance, and hosting.
Your website gives potential buyers a first impression of your company, and the design of your website can make or break it.
Sometimes buyers need an extra push, and pay-per-click ads are the best way to get in front of your target audience.
Getting a website built is only step one, Momentum helps keep your website hosted and active while monitoring for any errors that appear.
Learn more about the industrial marketing services we have to offer. Whether you need website development or specific search advertising solutions, we're here to help your business thrive.