There are thousands of transportation companies in Michigan, but there’s only one Blue Water Trucking. That’s the message Momentum aimed to convey when Blue Water Trucking asked us for help in 2024. Because Momentum is also a small business operating in a competitive industry, we knew the exact challenges Blue Water Trucking needed to overcome.
When redesigning this website, our goal was to not only highlight Blue Water Trucking as an industry leader in transportation, but also as an exceptional workplace for new truck drivers. The new website features a modern navigation experience, a stronger brand identity, and better trust signals.