Elizabeth Schumacher-Berger, Author at Momentum

Elizabeth Schumacher-Berger's Bio

Liz Schumacher-Berger is Momentum's SEO Content Manager and Lead Editor. She started writing and editing content for her local public library in 2015 and has since expanded to newer opportunities and industries. Liz holds a bachelor's degree in Mass Communication from Wright State University and a master's in Library & Information Science from Kent State University. When she's not writing, editing, and researching, she enjoys playing the piano and tending to her one million indoor plants.

A Guide to Repurposing Content

January 10, 2025 (updated January 10, 2025)

This article covers how to repurpose old (and new!) content and provides examples of how to start repurposing content. Let’s get started!

8 Content Creation Mistakes to Avoid in 2025

December 6, 2024 (updated December 5, 2024)

This blog explores some of the most common content creation mistakes I’ve experienced in 2024 and why they need to be avoided next year.

Understanding Content Intent

November 21, 2024 (updated November 21, 2024)

This blog explores the four primary types of content intent and common mistakes that are made when creating intent-based content.

7 Tips for Cost-Effective Nonprofit Digital Marketing

October 3, 2024 (updated October 3, 2024)

Are you a nonprofit looking for ways to save money on marketing? This blog covers seven highly effective, cost-saving tips.

Performing a Content Audit for the First Time: Tips & Tricks

September 19, 2024 (updated September 19, 2024)

Learn more about which metrics to evaluate during a content audit, how to analyze the content itself, what to avoid, and more.

Google’s Core Updates Explained: What They Are & How to Prepare for Them

April 3, 2024 (updated March 27, 2025)

Learn more about core updates, how they compare to other algorithm updates, how to prepare for one, and more in this in-depth guide.

Best Practices for Designing Interactive Elements on Websites

March 7, 2024 (updated March 7, 2024)

Which practices should you follow when designing interactive website elements and what should you avoid? Read this blog to learn more.

Using Author Profiles to Establish E-E-A-T

July 12, 2023 (updated December 5, 2024)

What is E-E-A-T, why does it matter, and how can author profiles establish it? Learn this and more in this blog post.

Understanding Keyword Ranking Drops & Search Volatility

May 24, 2023 (updated May 24, 2023)

Learn more about sudden keyword ranking drops, why they happen, and what you can do about it in this comprehensive article.

Industrial Marketing Tricks (Tips) & Treats

October 25, 2022 (updated June 28, 2023)

Spooky season is finally here, and we know that nothing is scarier than creating your first marketing strategy. Whether you’re just figuring out who your...

Posts by: Elizabeth Schumacher-Berger

Elizabeth Schumacher-Berger's Bio

A Guide to Repurposing Content

8 Content Creation Mistakes to Avoid in 2025

Understanding Content Intent

7 Tips for Cost-Effective Nonprofit Digital Marketing

Performing a Content Audit for the First Time: Tips & Tricks

Google’s Core Updates Explained: What They Are & How to Prepare for Them

Best Practices for Designing Interactive Elements on Websites

Using Author Profiles to Establish E-E-A-T

Understanding Keyword Ranking Drops & Search Volatility

Industrial Marketing Tricks (Tips) & Treats

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