Having worked with industrial and manufacturing companies over the last decade, Momentum has become a knowledgeable source for digital marketing in the manufacturing world. We utilize our knowledge to build traffic, leads, and brand awareness for our clients, but we also put some of that information out right here in our blog for anyone looking to learn.
Manufacturing companies face unique marketing challenges that aren’t relevant in other industries. Consider that your target audience possesses a higher level of knowledge, which means content must be far more sophisticated.
Trade shows have the potential to generate an impressive number of leads for the brands that approach them in the right way. Unfortunately, many B2B and B2C brands walk away from trade shows feeling defeated and as if their efforts were for naught.
With the spread of the coronavirus (COVID-19), a respiratory disease that can result in serious illness or death, the state of Michigan recently gave an...
There is an ongoing debate about the effectiveness of email vs. telemarketing strategies. Some marketers claim neither is effective and advise their clients to use...
Aircraft under maintenance, checking mechanical systems for flight operations. It is an exciting time to be one of the perennial global aircraft parts manufacturers. In...
Trade shows and live events are tremendous opportunities for marketers to learn more about industry providers. Not only are key personnel from large enterprises presenting,...
It's too expensive. It doesn't work. LinkedIn doesn't reward or penalize advertisers based on ad quality. When you Google reviews of LinkedIn ads, you'll get...
Back in the mid-1700s, steam engines and factories changed the face of American and European economies and society, and that was the Industrial Revolution. At...
Industrial Video Production It is no secret that the digital world is growing faster than ever. Moving on from a time where marketing teams prioritized...
LinkedIn is a highly underutilized marketing tool for manufacturers, but quite possibly one of the most effective. That said, before you take our word for...
Three-dimensional printing, while once innovative and exciting, is, like traditional paper printing, becoming commonplace. As a result, those who use it take it for granted....
